The art of going direct-to-consumer

The art of going direct-to-consumer

E-commerce growth and digital channels, such as mobile and tablets, are driving change in the retail landscape. As the pressure to keep pace intensifies, a growing number of manufacturers are establishing digital direct-to-consumer (DTC) sales channels. 

Today’s consumers have never had more options for researching and purchasing products. Ever-increasing online sales and the emergence of new digital channels, such as mobile and social media, drive innovation in a constantly evolving retail landscape. 

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Why mobile-first strategies are essential to digital transformation success

Why mobile-first strategies are essential to digital transformation success

Digital transformation is top of mind for large enterprises as well as small to midsize businesses around the world. While diversifying a product portfolio, expanding into new markets, or completing a merger and acquisition (M&A) can drive growth and add value, these initiatives are not transformative. In a global market where digital leads, and mobile is first, transformation is essential to remaining competitive.

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How brick-and-mortar retailers can compete in the online era

How brick-and-mortar retailers can compete in the online era

Retail is changing at unprecedented speed. While it’s become clear that brick-and-mortar is here to stay, it’s becoming much more difficult for companies to compete in a saturated omnichannel retail market. According to The Census Bureau of the Department of Commerce, 92 percent of American’s retail shopping still occurs offline, meaning offline retailers that progress and scale at the pace of the industry position themselves well to pick up new customers and increase revenue.

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How financial institutions can use customer journey mapping to increase MROI

How financial institutions can use customer journey mapping to increase MROI

As financial services and insurance companies strive to deliver a seamless customer experience across all channels, the conventional marketing model has been reinvented. Forward-thinking institutions have shown how cross-functional teams focused on the customer journey can help develop a single view of the customer. While this strategy can bring measurable benefits, research shows that most financial institutions still have a long way to go in maximizing their marketing return on investment (MROI). 

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How retailers can use artificial intelligence to transform customer experience

How retailers can use artificial intelligence to transform customer experience

One of the top priorities for our retail clients is to figure out how they will compete with Amazon. To do this, we help retailers differentiate themselves by creating online experiences that combine the personalized feel of shopping in the store with the ease of online channels. 

These personalized customer experiences are created through the use of predictive analytics, artificial intelligence (AI) and machine learning. The resulting technology enables retailers to recommend products uniquely matched to their customers, and allows their customers to search for products using language that is conversational, or just images, as though they were communicating with a person. 

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