Organizing product taxonomy for B2B eCommerce

Organizing product taxonomy for B2B eCommerce

Product taxonomy has evolved over the years from being a way to search and find information on a website to establishing an innovative e-commerce experience and competitive advantage. Retailers have invested great resources to create ideal user experiences and present the appropriate content and products to the right users at the right time. Information users see is matched with their past purchase history, wants and needs, location and behavioral data.

Manufacturers and distributors must also provide a good customer experience, and offer products and services that match their customers’ needs. Whether it is B2C or B2B, the ability to easily answer customer questions is key to success. In the retail space, there is typically a large amount of products, but a limited number of questions that B2C buyers have about those products. Industrial products adds more complexity because each product can have thousands of uses or applications. Many B2B products exist in combination with systems, components, and engineering designs that can be used in combination with other products and solutions, which presents more questions and challenges for the buyer.    

While ERP only started picking up speed in 1995, its importance is growing. Selecting the right ERP for a business is a task that takes time, resources and a gut check for a company about what makes them unique.

An ideal ERP is one that was selected for the right reasons, designed with purpose and implemented on time and on budget, and then also allowed for quick benefits realization. That would be the first stages of an ideal ERP and then also one that could scale and adapt with an organization's changing needs.

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Neal Davis, managing director at Dais X, talks B2B ecommerce at B2B Online

Neal Davis, managing director at Dais X, talks B2B ecommerce at B2B Online

B2B Online is the interactive event for America’s leading manufacturers and distributors. On May 7th-9th in downtown Chicago, B2B Online will bring together 900+ eCommerce  and digital marketing executives to develop the tools they need to power innovative eCommerce experiences for their customers.

Neal Davis, managing director at Dais X, will lead an interactive discussion on "Selecting the Best B2B eCommerce Solution for Your Business". Neal and his team have a proven track record of helping B2B clients leverage technology to improve their value proposition, and develop a winning, overall eCommerce vision. They combine strong digital commerce strategies and significant technology implementation with proven execution experience. 

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How retailers are blending physical and online commerce

How retailers are blending physical and online commerce

Retail commerce continues to evolve, combining both brick-and-mortar and online elements. The goal for retailers is an integrated process that gives consumers a seamless experience and allows companies to capture the greatest benefits across both physical and digital operations. So far, no retailer has achieved full integration, but most are headed down the path. Many retailers with physical locations have built online businesses, and online retailers are increasingly opening brick-and-mortar outlets to strengthen their brands and engage with customers in person.

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How retailers can use artificial intelligence to transform customer experience

How retailers can use artificial intelligence to transform customer experience

One of the top priorities for our retail clients is to figure out how they will compete with Amazon. To do this, we help retailers differentiate themselves by creating online experiences that combine the personalized feel of shopping in the store with the ease of online channels. 

These personalized customer experiences are created through the use of predictive analytics, artificial intelligence (AI) and machine learning. The resulting technology enables retailers to recommend products uniquely matched to their customers, and allows their customers to search for products using language that is conversational, or just images, as though they were communicating with a person. 

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