The art of going direct-to-consumer

The art of going direct-to-consumer

E-commerce growth and digital channels, such as mobile and tablets, are driving change in the retail landscape. As the pressure to keep pace intensifies, a growing number of manufacturers are establishing digital direct-to-consumer (DTC) sales channels. 

Today’s consumers have never had more options for researching and purchasing products. Ever-increasing online sales and the emergence of new digital channels, such as mobile and social media, drive innovation in a constantly evolving retail landscape. 

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How brick-and-mortar retailers can compete in the online era

How brick-and-mortar retailers can compete in the online era

Retail is changing at unprecedented speed. While it’s become clear that brick-and-mortar is here to stay, it’s becoming much more difficult for companies to compete in a saturated omnichannel retail market. According to The Census Bureau of the Department of Commerce, 92 percent of American’s retail shopping still occurs offline, meaning offline retailers that progress and scale at the pace of the industry position themselves well to pick up new customers and increase revenue.

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How financial institutions can use customer journey mapping to increase MROI

How financial institutions can use customer journey mapping to increase MROI

As financial services and insurance companies strive to deliver a seamless customer experience across all channels, the conventional marketing model has been reinvented. Forward-thinking institutions have shown how cross-functional teams focused on the customer journey can help develop a single view of the customer. While this strategy can bring measurable benefits, research shows that most financial institutions still have a long way to go in maximizing their marketing return on investment (MROI). 

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