Improving the B2B value proposition

Improving the B2B value proposition

In today's market, the lines between business-to-business and consumer decisions are blurring. B2B sellers must optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses. But meeting those criteria is the minimum investment.

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