Organizing product taxonomy for B2B eCommerce

Organizing product taxonomy for B2B eCommerce

Product taxonomy has evolved over the years from being a way to search and find information on a website to establishing an innovative e-commerce experience and competitive advantage. Retailers have invested great resources to create ideal user experiences and present the appropriate content and products to the right users at the right time. Information users see is matched with their past purchase history, wants and needs, location and behavioral data.

Manufacturers and distributors must also provide a good customer experience, and offer products and services that match their customers’ needs. Whether it is B2C or B2B, the ability to easily answer customer questions is key to success. In the retail space, there is typically a large amount of products, but a limited number of questions that B2C buyers have about those products. Industrial products adds more complexity because each product can have thousands of uses or applications. Many B2B products exist in combination with systems, components, and engineering designs that can be used in combination with other products and solutions, which presents more questions and challenges for the buyer.    

While ERP only started picking up speed in 1995, its importance is growing. Selecting the right ERP for a business is a task that takes time, resources and a gut check for a company about what makes them unique.

An ideal ERP is one that was selected for the right reasons, designed with purpose and implemented on time and on budget, and then also allowed for quick benefits realization. That would be the first stages of an ideal ERP and then also one that could scale and adapt with an organization's changing needs.

Read More

Digital transformation for a better B2B outcome

Digital transformation for a better B2B outcome

Digital Transformation in Business to Business (B2B) operations seems out of place and rightfully so.  If, as a B2B business, you adopted or upgraded your digital tools in the last few years, you would think that a performance upgrade or a few new specialized features in your computing arsenal should keep your business on the competitive edge. And If you are not leveraging digital tools in your B2B operations, and are thriving, you would see no reason to change. After all, if it is not broken - why fix it? If either scenario describes your feelings on the subject you could not be more wrong.  

Read More

Neal Davis, managing director at Dais X, talks B2B ecommerce at B2B Online

Neal Davis, managing director at Dais X, talks B2B ecommerce at B2B Online

B2B Online is the interactive event for America’s leading manufacturers and distributors. On May 7th-9th in downtown Chicago, B2B Online will bring together 900+ eCommerce  and digital marketing executives to develop the tools they need to power innovative eCommerce experiences for their customers.

Neal Davis, managing director at Dais X, will lead an interactive discussion on "Selecting the Best B2B eCommerce Solution for Your Business". Neal and his team have a proven track record of helping B2B clients leverage technology to improve their value proposition, and develop a winning, overall eCommerce vision. They combine strong digital commerce strategies and significant technology implementation with proven execution experience. 

Read More

Improving the B2B value proposition

Improving the B2B value proposition

In today's market, the lines between business-to-business and consumer decisions are blurring. B2B sellers must optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses. But meeting those criteria is the minimum investment.

Read More

How financial institutions can use customer journey mapping to increase MROI

How financial institutions can use customer journey mapping to increase MROI

As financial services and insurance companies strive to deliver a seamless customer experience across all channels, the conventional marketing model has been reinvented. Forward-thinking institutions have shown how cross-functional teams focused on the customer journey can help develop a single view of the customer. While this strategy can bring measurable benefits, research shows that most financial institutions still have a long way to go in maximizing their marketing return on investment (MROI). 

Read More