In the ever-changing retail landscape, the issue of customer returns in reverse logistics remains constant. If a retailer does not have standard reverse logistics processes in place, repeat purchases will likely be lost.
Reverse logistics has become even more important in the online era. In e-commerce, at least 30% of all products ordered are returned, compared to only 8% bought in brick-and-mortar shops.
This rapid growth in the volume of returns has created complexity in reverse logistics, and put added pressure on supply chains to manage and implement product returns successfully. The following infographic looks at ways that retailers can take a strategic approach to reverse logistics, and manage returns more effectively.
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