Digital transformation is top of mind for large enterprises as well as small to midsize businesses around the world. While diversifying a product portfolio, expanding into new markets, or completing a merger and acquisition (M&A) can drive growth and add value, these initiatives are not transformative. In a global market where digital leads, and mobile is first, transformation is essential to remaining competitive.
Customer-centricity is the essence of digital transformation, and those customers - from all geographies, cultures and social diversities - are embracing mobile like never before. According to Pew Research Center, 95% of Americans now own a cell phone of some kind. The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.
Along with mobile phones, Americans own a range of other information devices. Nearly eight-in-ten U.S. adults now own desktop or laptop computers, while roughly half now own tablet computers, and around one-in-five own e-reader devices.
Mobile-first strategies are essential to digital transformation success. The following chart shows the profound impact mobile has on a company’s customers, employees and the organization as a whole:
The impact of mobile on digital transformation is profound. However, C-suite and executive team members should also understand the broader perspective. Mobile-first strategies provide the much-needed freedom that a company’s customers, employees and other stakeholders expect.
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