A Real Strategy, For Real Success

Strategy in the digital age requires rethinking your business and reinventing how you work. To win in this environment, your company will have to build on your existing competitive advantages, while reinventing your practices to become more nimble and customer-centric. 

Business Strategy
Positioning, objectives and tactics for your brand to achieve specific outcomes. 

Services include: 

  • Industry and segments 
  • Business model 
  • Operating model 
  • Partnership/ ecosystem relationships

Brand Strategy
Defining the space your brand should occupy in the minds of the target. Determining what emotional and communication levers will drive your business strategy. 
Services include: 

  • Company identity 
  • High-level marketing opportunities

Experience Strategy
Envisioning how to effectively engage your customers for maximum business impact across key channels and platforms, and for a maximum customer lifecycle. 

Services include: 

  • Service mix
  • Product definition 
  • Core customer journeys

Channel Strategy
Prioritizing connection points based on channel efficiency and a big idea.
Services include: 

  • Connection planning 
  • Media planning

Customer Platform Strategy
Translating your connected marketing strategy into technology, while building in flexibility for the next big thing.

Services include: 

  • Technical architecture
  • Partner/ package selection 

Mix Modeling
Defining the optimal placement of your marketing and media dollars and using this data to reach your consumers with the right message at the right time. 

Services include: 

  • Connections planning 
  • Channel strategy

Research, Insight and Data Strategy
We provide analysis of your data and interpret the findings clearly. We leverage industry-leading research methods (qualitative and quantitative) to obtain the most useful data. We analyze this data, interpret the findings clearly, and recommend action to take.

Services include: 

  • Mega trends 
  • Product, service and communications development 
  • Ongoing optimization through analytics